Why do recruiting firms include a CDP in their CRM?
Why integrate a Customer Data Platform into a candidate relationship management system?
While a CRM can already improve the management of candidate interactions and internal collaborative processes in recruiting, by using additional tools such as Proactive Search™, it is possible to go beyond the limitations of a CRM in terms of collecting candidate data (e.g. when will they be available, how do they perceive the next phase of their career, what are their salary expectations...)
Collecting and unifying this candidate data, which sometimes comes from different sources and information systems, is a more or less arduous task. The same applies to the analysis of this data when the challenge is to determine at what precise moment, for which job offer and via which channel a recruitment consultant can approach the candidate.
Analyzing a candidate's behaviors can improve the recruiting process. If a candidate visits our website frequently, reads a specific article in a newsletter or updates their information on LinkedIn, these can be considered signals to improve the recruitment process. However, this analysis should be done on a weekly basis.
A CDP, using artificial intelligence, can centralize this data and automatically send personalized actions to recruitment consultants, allowing them to interact with the right candidates at the right time and contact them before the competition.
By integrating centralized CDP data into the CRM, the recruitment firm can improve the quality and relevance of its interactions with its candidates. It also saves time by automating certain data collection and processing tasks.
When is a CDP relevant in a recruitment strategy?
The use of a CDP is most useful when you need to collect and centralize data from different sources to get a complete view of each individual candidate. This may be the case if you have a large number of data sources or if you need to process large amounts of data in real time. If you simply need to record candidate interactions and maintain candidate data as part of your recruiting activity, a CRM may suffice.
What are the benefits of using a CDP in recruitment?
Using a CDP in recruiting provides a complete and up-to-date view of data on each candidate, which can be especially useful when working with multiple data sources. This can help you establish targeted and personalized recruitment campaigns, identify the best candidates for each job opening, and optimize the overall recruitment process.
By using a CDP, you can also automate some of the data collection and processing tasks, saving you time and allowing you to focus on more value-added tasks. In addition, by using artificial intelligence to analyze the data, you can gain valuable insights that will help you improve your recruitment strategy.
In practice, a CDP in 5 steps
As a recruiting firm, you seek to better understand the skills your clients are looking for and provide a better recruiting experience for candidates.
You can use a CDP to collect, store and centralize customer and candidate data from a variety of sources, such as your website, CRM, applicant management software and social networks.
Here's how it might work in practice:
- We configure your CDP to collect data on website visits, recruitment requests and interactions with your CRM and applicant management software.
- Your CDP collects data on your candidates' activities on social networks, (e.g. the pages they like, the comments they leave and the skills they showcase).
- Your CDP centralizes all this data to get a complete view of each client and individual candidate.
- We use the data collected by your CDP to better understand the skills your clients are looking for. This allows you to target the candidates that best match those needs and configure the best automation for your internal processes.
- You also use your CDP data to optimize your candidates' application journey and provide them with a personalized recruitment experience.
Integrating a CDP with a CRM in recruitment can bring many benefits, but it is important to choose the solution that best suits your recruitment needs and strategy.
Are you taking your first steps in customer data platform?
Would you like guidance on your CDP selection, relevant functionality and scalability of your platform? Want to learn more about our Proactive Search™ tool?
Feel free to contact us for more information.